A popular blog hosting service, Posterous, is shutting down next month.
Posterous is far from the first such service to spontaneously close up shop, leaving hundreds of thousands (if not millions) of users high and dry. Remember Geocities? Remember BlogSpace? Remember Hosting.com?
There's an important lesson in this, one that's been well known for a long time but that bears repeating: If your Web presence is important to you or your company, you- not some third party- must be in control of it.
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